The Electric Ford F-150  The U.S. Market

Truck Is About To Hit

As The Top-Selling Model Line

In the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem.

The Lineup

Led by the F-150, generates more than $40 billion in annual revenue.

Given That....

Ford’s decision to electrify the F-150 stands as one of the boldest strategic decisions in 21st century business.

An Electric F-150

More than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition.

When Now-CEO Jim Farley

Announced plans in early 2019 to sell an electric version of the F-150 — later called Lightning — he forced the hand of almost every boss in the business.

Regardless Of How Many F-150

Lightnings make it off the lot, the truck arguably already has accelerated the adoption of electric vehicles in both the supply side and the demand side.

Elon Musk Says Tesla Will 

Build A Robotaxi Next